In 2022, UMMA launched Feel Good Friday, a monthly gathering of art and humans. The programming focuses on art, music, and culture to lift visitors and recharge each month.

In my collaboration with UMMA, I was brought on to develop a design language for their new series of public programming at the museum called "Feel Good Friday". Working closely with the team, we conceptualized multiple ideas, and from there I pulled together various styles for the program. Once the concepts were approved, I created all the deliverables, which included banners, flyers, print advertising, web graphics, postcards, outdoor signage, and more. I made sure that the design language and materials were easy for the staff to apply across various media by selecting appropriate fonts, colors, motifs, iconography, and other design elements.